Marketing+the+Library

Type in the content of your new page here. The school library is like a big retail store! Media clerks need to be creative and frugal in using various tools to get the students (customer) in the library door. Retail stores generally advertise in the Sunday newspaper to draw their customers into their store during the week. Stores will change their center aisle and endcap displays on a weekly basis. Media clerks need to take these same merchandising tips and apply them to their IMC to increase circulation and student interest.
 * Marketing the Collection and Library Services**

Some of the tasks the media clerks do to properly market a media center would be:
 * set up a very visible display area near the door. Media clerks change this appealing and eye catching display of simple props and books weekly/monthly to draw the attention of the students.
 * set up a "point of purchase". Display a book at the circulation desk and increase circs by 175! (175 calendar school days)
 * change bulletin boards/glass cases monthly.
 * write an article for the monthly school newsletter. Possibly highlight a success story where you helped a student. Feature some new book titles. Promote an upcoming book fair.
 * promote various National Library Association activities.
 * on occasion make arrangements to use the daily announcements to promote students to come to the IMC. "Free candy for every student checking out a book today".
 * update or add your media center information onto the school website.
 * facilitate book talks.
 * educate self on bestseller lists, high interest books for guys/girls.
 * change faceouts of books throughout the library to increase visibility of various titles.
 * coordinate book fairs to increase traffic in the library and raise funds to purchase new books.



Resources for marketing ideas:
 * //Ideas for promotions:

Book clubs Book Buddies -done at lunch hour Staff book talks -done at lunch hour Grab and Gab for teachers during CSAP//** Voice threads of students doing book talks//**
 * //Library web page